Sustainability Matters

Today, as more and more consumers opt for sustainable living, we understand our products need to evolve to match their needs. But more than that, we want to do better by our people and our planet. We believe there is no point in having a thriving business if we no longer have a thriving planet to live on. We can also work with customers on specific requirements with regard to eco-friendly textiles; we are beyond happy to explore ideas with them.

Few of our initiatives in this direction include:

Friendly, Organic Cotton

We use recyclable, BCI and certified organic cotton in our products to develop a market for "better cotton" and therefore bring long-term benefits for the environment and our farmers.

Recycled Fiber

We have a range of recycled fiber fabrics like cotton, linen, jute and polyester. All of these follow the Global Recycled Standard. Every step towards environmental wellbeing and ethical practice counts immensely.

Wastewater Recycling

We follow stringent Zero Liquid Discharge and Detox policies in our factories. We prioritize responsible use of water, treating and reusing water in our production processes. Conscious consumption aligns with environmental stewardship.