About us

We bring 20+ years of experience and expertise as honest manufacturers and exporters of home textile products. Since 2001, we have been offering unrivalled quality, brilliant aesthetic, and cost-effectiveness to clients across the globe.

An India-based company helmed by an enterprising management with rich experience in home textiles, ASK strives to deliver value to a discerning audience. The ASK product range includes Kitchen Linen, Table Linen, Bath Linen, Bed Linen, and more, with customers based in USA, Australia, Europe, among others.


In 2001, the seeds of a dream were planted. We wanted to create and offer high-quality, beautifully designed, cost-effective textile products. Since then, as we grew, so did our ideas, so did our team. Today, we’re backed by a strong, skilled workforce who love what they do.

Although our products are known to be more affordable than other companies, we compromise on nothing. We source our fabrics and materials, taking pains to ensure the highest quality of each fabric, each tassel, each fringe. We offer personalised CAD support so that your vision can be translated into reality by our skilled design team.

Over the years, we have fostered lifelong relations with our clients; their trust in us and our products gives us immense joy. The blend of expertise, experience, passion and technical knowhow helps us reach newer heights with every project we deliver.

We export home textiles to retailers and consumers across the world, specialising in table and kitchen linen. Our designs and textures seek inspiration from the myriad facets of nature and seasons. Our designs always go hand in hand with the trends around the world.

We offer the following qualities and finishes: - GOTS (Global Organic Textile Standard) certified organic cotton - Cotton, polyester, linen, bamboo and blends - Pre-consumer & post-consumer recycled products - Enzyme wash, stone wash - Flame-retardant & water-repellent fabric treatments - Yarn dyeing

Every product we make goes through a series of stringent quality control checks to ensure they adhere to the highest levels of quality. This is also proven through the various certifications we have achieved over time.

We’re passionate & professional

Our passion is textile, nothing but high-quality products with fabulous finish. We keep learning, so we can improve our products. We keep researching, developing and innovating. This shows clearly in our day-to-day work or our final output.

We connect with people

Beyond business, beyond profit and sales, we always strive to build long-lasting and meaningful relationships with our stakeholders and employees. In return, we’re gifted with loyalty and trust, which we cherish and uphold.

We’re honest & ethical

Our employees and workers are important to us, and our work culture fosters friendship, safety, happiness, and trust. If our work family is not happy, it will affect our output. We also ensure stringent safety measures on the factory floor.

We are the responsible

We have only one planet Earth, and this fact becomes more real every day. As a conscious and responsible company, we undertake many sustainability initiatives. If all of us do our bit for the environment, it can impact change in a large way.

What motivates us the most to work with a smile every day is the growing list of happy clients who buy from us again and again. Our firm belief that success is a journey and not a destination keeps us on our toes and keeps us grounded. We have miles to go before we rest…

Contact us
Years of Experience
Total Factory Space
Sewing Machines




Why choose us?

Technological Prowess
We do not compromise on quality, which means we adopt the best, latest technologies required for our staff to do a good job. Our two factories (2800 sq mt and 3200 sq mt) are equipped with the best machineries and equipment, and we ensure that safety measures and workwear is followed by all who operate the machines. We also have stain cleaning and pressing stations and needle scanning machines.

Research & Innovation
Staying abreast of the latest market trends and techniques is necessary to deliver value in a timely fashion. Research and sampling, along with ideation, help us develop new designs and weaves that will be appreciated by our selective customers.

Strong, Dedicated Workforce
Customer satisfaction is not enough. Employee satisfaction is essential too. We are fortunate to employ skilled and hard-working people across all backgrounds, and we consciously strive to have more women on the workforce.

Customised Solutions, No Shortcuts
We give you, the client, what you desire. If you want to choose from our beautiful readymade products, go ahead. If you have a specific idea in mind and want it to be designed by our team, we can help you with that as well. Bottom line: We want our designs to bring a smile on your face. Every fringe or tassel is handmade with care.

Sourcing Sustainably
As much as we can, we try to source sustainable, organic materials that will do no harm to the planet. We want our fabrics to be friends of the environment. We also follow energy-efficient processes wherever possible at our work sites.

Ethical Standards
We follow the highest ethical standards in our ways of working and our manner of sourcing materials fabric. This ethic seeps into our hiring and recruitment process too. We strive to be an inclusive and equal opportunity workplace.


Today, as more and more consumers opt for sustainable living, we understand our products need to evolve to match their needs. But more than that, we want to do better by our people and our planet. We believe there is no point in having a thriving business if we no longer have a thriving planet to live on.

Friendly Organic Cotton

We use recyclable, BCI and organic cotton in our products to develop a market for “better cotton” and therefore bring long-term benefits for the environment and our farmers.

Recycled Fibre/ Wastewater Recycling

We try to use recycled cotton and polyester in our products.
We follow stringent Zero Liquid Discharge and Detox policies in our factories. We can also work with customers on specific requirements with regard to eco-friendly textiles; we are beyond happy to explore ideas with them.


We are a fun mix of designers and strategists with a great passion for all things creative. We love what we do, it's a way of life.



How we can help you. We like to talk and on the strength of that you are invited for a coffee at our head office.

how to reach us

Feel free to contact us or fill out the form with required queries.

our address

ASK Apparels
11/1, Periyar Nagar West
Karur- 639002, Tamilnadu India